We’re living through a fascinating moment in time. Technology is evolving quickly, and with it, the ways we create, share, and communicate are also shifting. As a small team, we’ve been reflecting on what this means for our work, our values, and the way we bring our products to life for you.
At the heart of everything we do, not much has changed. We still do the bulk of our work ourselves. From product development to creative direction, there is a very hands-on, human process behind what you see from us. We continue to work closely with our manufacturer, who provides us with a wide range of product photos, helping us ensure accuracy, consistency, and transparency in how our products are represented.
On a personal level, I also come from a creative background in the arts, and photography has always been an important part of how I express and shape visual stories. A lot of our product imagery is still created and directed through that lens—carefully considered, styled, and captured with intention.
At the same time, like many others navigating this new era, we’ve begun to gently explore emerging tools, including AI-assisted technologies. We see them not as replacements for creativity, but as additional tools that can support it in thoughtful ways.
In particular, we’ve experimented with using these tools to enhance the quality of some product shots and to help produce supporting imagery for our blog posts. These are often small, background elements—things that help us communicate ideas more clearly or bring a visual concept together when it makes sense to do so.
We want to be open about this because we believe transparency matters. These tools are new, and we’re still learning how and when to use them appropriately. What hasn’t changed is our commitment to authenticity. The core of our imagery, our products, and our storytelling remains grounded in real creative direction, real products, and real people.
For us, this moment feels less like a replacement of the old ways and more like an expansion of what’s possible. We’re still very much at the beginning of understanding how these tools fit into our creative process, and we’re approaching them with curiosity, care, and a healthy respect for what makes human creativity irreplaceable.
As things continue to evolve, so will we—but always with the intention of staying honest about how we work, and staying connected to the craft that brought us here in the first place.
So yes—we use a little AI in our process.
It’s been interesting, and honestly, not always as “plug and play” as people might assume. It doesn’t automatically make things easier; if anything, it often adds another layer of checking, refining, and proofing to make sure everything still feels like us.
I’ll be honest, I’m quite particular about the details. Maybe even a little OCD about them. I don’t love the idea of anything feeling like it’s taken over the creative process or diluted the hands-on work we put into what we do.
That said, I am also curious. I’m trying things out slowly, seeing where these tools can support rather than replace. For us, it’s less about handing anything over, and more about experimenting with small ways to enhance what we already do—while still keeping full creative control firmly in our hands.
At the end of the day, it’s still us behind everything you see. After all it cant package our creations to be sent out.
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