The Blush & Co Story
At its heart, Blush & Co is a collection of jewellery that embodies a playful, stylish and feminine spirit, with an emphasis on rose gold.
But how did Blush & Co all begin?
Allow me to introduce myself! I'm Jacquie - born and raised in Adelaide, South Australia, where I still live with my two beautiful boys and husband.
Rewind to over four years ago. With a love of rose gold, I was constantly visiting local boutiques hoping to find rose gold pieces, both for everyday wear and special occasions.
But what I found instead was a gap in the market for affordable, high quality rose gold jewellery.
So, I decided to create my own! I set out to design and make jewellery that I just couldn’t find anywhere else.
With a few lessons up my sleeve thanks to my aunty and a one-on-one private tutorial with a professional jewellery maker, I was ready to try my hand at it.
And, in February 2015, Blush & Co was born.
Sourcing materials locally and from overseas, I created a number of designs - detailed and simplistic - and handed them out to close friends and family for their honest opinions. Thankfully, they loved them!
My husband was a little dubious about my idea at the start but once he saw my finished creations he was very impressed and thought this could be the start of something big. And this is how the Blush & Co journey began.
I created my Facebook, Instagram and Pinterest accounts first, with a Blush & Co website that followed soon after. Word was spreading and the response was overwhelming.
There was no business plan.
I just threw myself in head first. I knew deep down I wanted to make this work. I knew deep down I could make this work!
I started attending networking events, business workshops and connecting with other like-minded small business owners to gain as much insight as possible on how to start and build a business, from the ground up.
Not long after, I excited the corporate world and quit my 9-5 day job.
It was a difficult time in the early days of Blush & Co, juggling work/life balance and raising two young boys. I found myself working long hours, from my kitchen table through the night, to fill orders.
I experimented with different materials for my designs before committing to my final look and style for the brand.
I draw inspiration for my designs from my family and my surroundings. But each and every day, no matter where I look.
Rose gold is at the heart of the Blush & Co brand.
What motivates me each and every day is continual positive feedback and heartwarming emails I receive from my customers.
It’s what makes everything so worthwhile.
I strongly believe in exceptional customer service and always have.
It’s not only about offering a good quality, unique product, but it’s the customer’s experience and the extra mile you go to which builds that confidence in the customer to return.
Blush & Co's business philosophy is to be authentic, in everything you do.
Your personality, creative mind and determination shine through when you are true to your unique self. Have a positive mindset and embrace failure as a stepping stone to success.
It’s not luck though – it’s hard work, determination and a strong belief in yourself.
My goal for Blush & Co is to continue to build a recognisable and successful brand in the fashion jewellery market with a strong focus on affordability.
So thank you - from the bottom of my heart - for being part of the Blush & Co journey so far.